January 19, 2022 by David
America was founded on freedom – freedom of speech, freedom of association, freedom of beliefs, and most importantly, the freedom of self-determination.
Self-determination, in terms of American independence, meant freedom from control and manipulation by an elite in England who did not have the best interests of the American people in mind.
When the internet was first developed, people believed it would deliver them greater freedom than ever by providing equal access to information, along with the means to share information—to communicate. At first, it did. During the 1990’s and early 2000’s, regimes that had built their power by controlling access to information and using propaganda to control and manipulate its people collapsed one after the other.
Tragically, however, these tools of freedom were soon turned inside out by technology companies and mobile operators eager to profit by monitoring people as they used the internet and wireless technologies. By 2010 the internet was no longer about empowering individuals to share information and communicate freely. It had become all about collecting information on everyone using the internet—what they were looking at, who they were talking to and what they were saying.
Over the next decade a collection of technology companies, the mobile operators, and several government agencies – a group we now thing of as “Big Tech” — perfected a new business model: Surveillance Capitalism—the providing of ‘free’ or cheap services to consumers in order to collect unlimited data on them, analyze that data and then use that data to control and manipulate them in ways that would be difficult for them to even notice.
At first this manipulation was relatively benign – showing a user an advertisement related to a product they had searched for. Over time, though, with the development of AI-driven analytics and psychology-based algorithms, Big Tech began classifying people into groups based on their physical characteristics (age, gender, race, etc.) and based on their beliefs. And based on these classifications, Big Tech began sharing certain information with some of these people and withholding that information from others. By manipulating access to information this way, Big Tech managed to fragment society and pit the fragments against each other. Conservatives v. liberals. Gun rights advocates v. gun control advocates. Young v. old. Black Lives Matter v. All Lives Matter. Defund the Police v. Law and Order. Why would they do this?
Is this really happening? Are you really being manipulated, used, then monetized by Big Tech? You betcha. You may have joked with someone that you “probably shouldn’t have said that on the phone,” after commenting in a particularly spirited or even raw way about a politician or an edgy idea or a deeply held conviction, but it’s no joke. Your calls are indeed being monitored, like everything else you do with your mobile phone. And they can be misinterpreted and weaponized against you. Because we know that everything we say and do with our mobile phones is being tracked, we have all begun to self-censor.
This self-censorship is one of the most dangerous aspects of Big Tech’s eavesdropping and tracking. Because if we are frightened to say what we think, we will soon stop thinking it. If we are worried about reaching out too many times to the “wrong people”, we will eventually stop freely associating with others. If we automatically second-guess whether to write something in an email or a text, we will write inoffensive, careful, watered-down words that no longer convey the depth of our beliefs and passions. And then we will be at risk of no longer believing so deeply or being so passionate about anything. We will become an empty shell to be filled by whatever new trend (propaganda) Big Tech chooses to promote.
This isn’t some dystopian, outlandish tale. Even the novel 1984 and the movie The Matrix don’t seem so much like fiction anymore. Life is imitating art in terrifying ways. Those who don’t feel it, don’t see it and don’t fear it are in denial about what’s actually happening.
What we are sharing with you now won’t sit well with many in the ruling classes around the world. Just like the despots of old, they want to control and manipulate you into becoming no more than an unthinking, disempowered, revenue-generating automaton, focused on shopping for the latest form of material satisfaction, while tearing each other down based on whatever the elite have determined should be the latest propaganda – racism, the environment, social justice, etc.
That’s why we founded Volta – to bring freedom back to the internet, to empower everyone to communicate and share information freely without having to worry about Big Tech tracking their every move. Because maybe, if we don’t allow Big Tech to track us, then they won’t be able to control and manipulate us. And then maybe we will be able to begin to find some common ground and start making the world a better place – together.